Matching the wellness trend:
Hibiscus flavours from Dreidoppel
More and more consumers decide for a healthy lifestyle. In terms of nutrition, the focus
is on foods that support health and well-being. Matching this trend, the Dreidoppel
flavour portfolio also offers numerous flavours that are associated with a wellness
function. At ProSweets Cologne from 28 - 31 January 2024, Dreidoppel will be presenting
the fresh, floral and delicately tangy trend flavour Hibiscus.
Langenfeld, January 2024. Health and well-being have never been more important to
consumers than they are today. Not only because of the pandemic, they have recognised the
value of a healthy lifestyle. As a proactive approach to health, food and beverages with
functional ingredients are all the trend. And numerous new or rediscovered flavours also
convey these health benefits. A big plus: the willingness to spend on wellness offers is also
increasing.
Increased sales with hibiscus
The fresh, floral flavour and gentle acidity of edible red hibiscus flowers, to which numerous
health benefits are attributed, fit this trend perfectly. In fact, the range of sweet foods containing
hibiscus is already growing rapidly worldwide. Dreidoppel offers suitable liquid hibiscus flavours
for the production of delicious products with this attractive wellness taste. These natural
flavours, which can also be combined in a variety of ways with flavours such as raspberry,
peach or cranberry, can be produced in vegetarian or vegan formulations and are also allergen-
free. Kosher or halal certification is also possible.
At ProSweets Cologne, the Dreidoppel team will be presenting the trend flavour Hibiscus at
Stand E069 in Hall 10.1.
To the press compartment of Dreidoppel GmbH
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