Special Show Ingredients

We are delighted to once again collaborate with the future agency Haute Innovation to present a unique special area at ProSweets Cologne 2025. Visit us from 2 to 5 February in Hall 10.1, where future-oriented innovations in the confectionery industry will be presented on 120 square metres.

A particular highlight of the special area will be the variety of start-ups presenting their latest innovations and who are looking for new business contacts. Experience creative solutions and functional foods with added health benefits and much more.

A growing number of consumers are increasingly opting for products that are not only good for them but also for the environment. Vegan products in particular are perceived as healthy and sustainable. Sales are growing just as steadily as the range of products on offer. In future, solid oat milk in sheet form for mixing and even potato milk will be appearing on supermarket shelves.

The younger generation in particular is open to new flavours and unusual ingredients with a focus on a sustainable diet. Generation Z is well informed about food and turns out to be talented and fearless in the kitchen. Home-baked bread made from chickpea flour and pinewood is served with fig leaf oil and homemade seasoning mixes made from dehydrated vegetable and fruit peel remnants.

Drinkable foods are an innovative combination of convenience, nutrition and new culinary experiences. Smoothies, broths and even drinkable desserts are becoming increasingly popular as on-the-go popularity as on-the-go options that don't compromise on flavour and nutrition. Functional foods that offer consumers health benefits beyond pure nutrition are also clearly on trend. The health-promoting ingredients of yuzu fruit, yam or moringa are particularly appreciated.

Food innovations from the laboratory are being awaited with particular excitement. As the majority of the foodtech scene is based in Israel, it remains to be seen whether the first in-vitro cultured meat or fish products will find their way onto the market this year.

Join us and discover the trends of tomorrow - for more sustainable and conscious confectionery production!