31.01–03.02.2021 #prosweetscologne

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Positive signals for ProSweets Cologne 2021

The organisers of ProSweets Cologne can announce positive signals around four months before the trade fair begins. On the one hand, registrations from 22 countries have been received, including renowned and specialised solution suppliers from the entire product spectrum - from processing and packing machines, through to robotics, packaging and ingredients. On the other hand, ISM, which is staged parallel, is recording high demand and around 80 percent of the exhibition space is already booked. Potential sweets and snacks manufacturers will also take the opportunity on-site in Cologne to inform themselves about new industry solutions at the supplier trade fair. Even if the overall participation at ProSweets Cologne will not match the level of the previous years, as the only supplier trade fair especially for the sweets and snacks industry, it still offers a clear industry focus with simultaneous, direct contact to the manufacturers of these products. Together, both trade fairs form a strong duo again in January 2021 for the re-start of the industry and not only do they boast a manifold and competent alignment, thanks to the #B-SAFE4business concept it is above all a safe one.

The measures developed by Koelnmesse include among other things continuous online ticketing with complete registration, significantly wider aisles, extensive hygiene measures and the obligation to wear a nose and mouth mask in all sections except when seated at the stands or in the food service area. The overall concept at a glance: https://bit.ly/30AB7B6

Furthermore, Koelnmesse has launched the project B-SAFE4businessVillage. The aim of this village is to give the exhibitors of upcoming trade fairs an idea over the next few weeks of how trade fairs can be made possible also in the times of Corona under observance of hygiene and safety distance regulations. As of October, the prototype of a trade fair event with various stand construction concepts and event formats will be simulated in Hall 9 of the Cologne fair grounds on space spanning approx. 5,000 m². Diverse Koelnmesse sections and service providers will be presenting their new trade fair products there, which enable a Corona-compatible organisation, for example an app that controls the visitor flow or a camera-based people-counting system.

Oliver Frese, Executive Director and Chief Operating Officer of Koelnmesse: "We will act in line with the needs of the respective industry for each individual event. All of these measures support our customers in being able to plan and realise their trade fair appearance as efficiently as possible in spite of the current challenges. Even if we will probably still not be able to match the international dimensions of the previous events at the beginning of the New Year and even if the participation is significantly more focused: For example, there is going to be a strong European emphasis at ProSweets Cologne and ISM. But the trade fairs will take place in order to give the industry important impulses directly for the new fiscal year. In addition, in the form of the already announced, new. digital industry tool, Matchmaking365+, we will be taking an important step in the direction of the hybrid trade fairs of the future and are thus extending the digital reach of both trade fairs beyond the mere duration of the trade fair itself." 

The additional digital offer, "Matchmaking365+" enables exhibitors, trade visitors and media representatives to enjoy contacts and networking, information and the transmission of digital contents beyond the actual on-site event. Functions like digital Exhibitor Showrooms, virtual meetings per video, audio and chat or arranging appointments online will create new ways of establishing contacts and will ensure for an optimal, digital exchange. Access is free of charge for registered exhibitors, trade visitors and media representatives of ProSweets Cologne.

Koelnmesse - Global Competence in Food and FoodTec:
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.

Further Information is available at: http://www.global-competence.net/food/

The next events:
ISM - The world's largest trade fair for sweets and snacks, Cologne 31.01. - 03.02.2021
Anuga FoodTec - the international supplier fair for the food and drink industry, Cologne 23.03. - 26.03.2021
Alimentec - International food, beverage and hospitality trade fair, Bogotá 23.03. - 26.03.2021

Note for editorial offices:

ProSweets Cologne photos are available in our image database at www.prosweets-cologne.com in the “News” section. Press information is available at http://www.prosweets-cologne.com/Pressinformation
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ProSweets Cologne in the Social Web:

Your contact:
Peggy Krause

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Telefon: +49 221 821-2076
Telefax: +49 221 821-3544

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Peggy Krause

Press contact

Peggy Krause
Communications Manager
Tel. +49 221 821-2076
Fax +49 221 821-3544
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