
Special Show Ingredients - Functional and Climate-Conscious
We were delighted to be able to present a unique special area at ProSweets Cologne again in 2025 in collaboration with the future agency Haute Innovation. From 2 to 5 February, visitors were able to visit us in Hall 10.1 on an area of 120 square metres, where pioneering innovations in the confectionery industry were presented.
A particular highlight of the special area was the wide range of start-ups presenting their latest innovations and looking for new business contacts. Visitors were able to experience creative solutions and functional foods with added health benefits and much more.
A growing number of consumers are increasingly opting for products that are not only good for them but also for the environment. Vegan products in particular are perceived as healthy and sustainable. Sales are growing just as steadily as the range of products on offer. In future, solid oat milk in sheet form for mixing and even potato milk will be appearing on supermarket shelves.
The younger generation in particular is open to new flavours and unusual ingredients with a focus on a sustainable diet. Generation Z is well informed about food and turns out to be talented and fearless in the kitchen. Home-baked bread made from chickpea flour and pinewood is served with fig leaf oil and homemade seasoning mixes made from dehydrated vegetable and fruit peel remnants.
Drinkable foods are an innovative combination of convenience, nutrition and new culinary experiences. Smoothies, broths and even drinkable desserts are becoming increasingly popular as on-the-go popularity as on-the-go options that don't compromise on flavour and nutrition. Functional foods that offer consumers health benefits beyond pure nutrition are also clearly on trend. The health-promoting ingredients of yuzu fruit, yam or moringa are particularly appreciated.
Participating start-ups
At Special Show Ingredients 2025






Partner
HAUTE INNOVATION
Future Agency for Material & Technology
Diana Drewes
Write an e-mail
Your contact
Supported by Haute Innovation, Berlin