PPWR: Current status and consequences for the packaging industry

The new EU Packaging Regulation PPWR brings profound changes for the packaging industry.

Key elements include mandatory recyclability of all packaging from 2030, minimum recycled content in plastic packaging, requirements to minimize packaging, the promotion of reusable systems, and restrictions on certain packaging formats. These requirements are supplemented by extended information and labeling obligations and stricter manufacturer responsibility. This poses technological, economic, and organizational challenges for companies. At the same time, it opens up opportunities such as strengthening the circular economy and the function-oriented design of packaging.

The presentation provides an overview of the current status of the regulation, key deadlines and requirements, and the different perspectives of industry and research on the opportunities and challenges.