The Future of Snacking: Exploring Functional Opportunities within the Snacking Market

Consumers snack regularly. However, they are attempting to adjust their snacking habits in terms of frequency and types of snacks they turn to, because of the belief that current habits misalign with health and diet goals.

These changes mean that avoidance and moderation and positive nutrition are having a greater influence on certain snacking occasions, with consumers expecting better-for-you formulation and/or functional ingredients and benefits they associate with boosting specific areas of well-being.

This presentation will examine what opportunities exist around functional snacking, and how these products can be best positioned.