Anytime, Anywhere? The Evolution of Snackification

Consumption habits and snack preferences are evolving in reaction to near constant societal change ranging from the impacts of COVID and vulnerabilities in supply chains to elevated inflation and the cost of living crisis. Despite the challenges, consumers remain persistent in adopting snacking routines and opting for convenient and indulgent quick meals. The appeal of snacks is anticipated to endure, but the opportunity is evolving. Euromonitor International will highlight critical changes in consumer snacking behaviour and what that means for snacks manufacturers and brands looking to stay relevant in this fast-changing consumer environment.