The sugar free taste revolution!

In this executive B2B talk, Alexander Gänsdorfer (Co-Founder, NEOH/ZERO+) shows how a fiber-based 1:1 sugar replacement preserves taste & texture while delivering a flatter glucose response. Through real-world cases in bakery, dairy, snacks, and beverages, he covers formulation-safe substitution, process stability (heat/freeze), compliant claims, sensory validation, and time-to-market.  Your takeaways  1:1 substitution: when it works without reformulation  ZERO+ vs. sugar & other alternatives: performance, cost, TCO  Consumer & health trends driving adoption 
Go-to-market: from pilot to scalable rollout.