Where Trends Begin, Brands Transform

What will tomorrow’s brands look like and how do we recognize the signals before they go mainstream? In this talk, we reveal how emerging trends in aesthetics, cultural currents, and digital behavior are reshaping the way products and brands connect with people. We’ll explore how color directions and design movements influence global markets, and why the next big wave often starts far from the spotlight. At the same time, we dive into the new “shelves” of social media, where Gen Z and Gen Alpha are rewriting the rules of attention, influence, and desire. Their passions and fast-moving hypes define how brands must speak, act, and even package themselves. Expect inspiration and insights that will help you see what’s next before everyone else does.