2026 Global Consumer Trends: What´s Next for Snack Consumers

Euromonitor’s 2026 Global Consumer Trends Comfort Zone, Fiercely Unfiltered, Rewired Wellness, and Next Asian Wave are reshaping snack consumption. Stress and economic uncertainty drive demand for comforting, simple snacks with natural ingredients. Radical self-expression fuels personalized flavors and bold packaging.

Wellness goes high-tech, creating opportunities for functional snacks with clinically backed benefits. Meanwhile, East Asian brands set new standards for affordability and digital-first engagement, influencing global snack innovation.