AI in the confectionary industry – making innovations faster and more efficient

What if you could develop reliable new product ideas in just a few minutes – instead of guessing in long processes what consumers will want tomorrow? This question has accompanied us for over 15 years in our work with brands and manufacturers in the food industry. We know from our own experience how challenging new product development can be and how costly it becomes when ideas don’t work. Statistics show that 85% of all new products fail – but it doesn’t have to be this way! Now we have the answer: nextfood.ai is a powerful tool that accesses one of the world’s largest trend and insights databases, generates creative, tailored product ideas in real time, and immediately tests them with synthetic target groups. This way, we reduce innovation costs and achieve a real competitive advantage. In the presentation, we will show how nextfood.ai makes the innovation process more efficient and successful.