02.–05.02.2020 #prosweetscologne

"Function meets Design"

Special Event Packaging

You are a specialist in this field and your packaging solutions offer visitors to the fair solutions to stand out from the competition? Then ProSweets Cologne 2020 is the right place for you! Side by side with renowned partners and their expertise in the fields of design, sustainability and digital applications, innovation and creativity combine to create an exciting meeting point for trade visitors from the confectionery and snack industry. The "Packaging" special show offers you the opportunity to present yourself in a targeted manner and with minimal effort - read more about the range of products and services here.


Focus topic Sustainability

Pacoon GmbH, Munich: Sustainable Packaging Design - Experience and Inspiration
Pacoon, the leading design agency in the DACH region for design and sustainable packaging solutions, will be presenting examples and suggestions for strategic packaging approaches at its booth. Based on the 10 'R' of sustainable strategies, the packaging experts will show how examples can be implemented in various industries. To this end, the designers want to point out guidelines that are intended to help companies with their own conceptual approaches to individually optimised solutions for companies in the confectionery sector. , the leading packaging design agency in the DACH region for design and sustainable solutions, presents a sustainability course for packaging and design

Focus topic Digitalisation

DeTeMa GmbH - Design, Technology, Marketing , Aachen: "Extended Packaging"
The focus of the established agency is the POS, the stationary food trade: the packaging as a central communication medium into the household, the shelf or secondary placement with experience character and strong impact. In the special show, the advantages of digitalisation will be demonstrated. The packaging becomes interactive and provides the shopper with further information on the products that are in demand by an increasing number of consumers. Using the invisible Digimarc code, the customer comes into contact with the item via his smartphone.

In the special show, you can find out what advantages specific coding of the packaging can offer for the additional dimension of digital communication.

Stand package for Packaging exhibitors

This provides you as a packing specialists an attractive offer for participating at the trade fair. A lot of attention from the audience of ProSweets Cologne and ISM with little effort and low costs? Use the participation package described below - there are only a few places!

Presentation area and facilities for

  • Own exhibition space, approx. 6 sqm in open design
  • Branding of company name on the stand
  • 1 standing table with stools
  • 1 display window (for presentation of 2 products max.) in the presentation display area of New Product Showcase on ISM
  • 2 shelves
  • 1 brochure stand
  • 1 power socket, 230V

Exhibition area for joint use

  • Espresso-Office (provision of a coffee machine incl. accessories for self-service use)

Special services

  • Marketing Package (trade fair catalogue print, online, mobile)
  • 3 exhibitor passes and 2 work passes
  • Cleaning
  • Special attention via additional advertising to the press, visitors and at ISM

***Special - your second placement at ISM***

As an exhibitor at the Packaging special show, you have a very special second place included: a showcase in the exhibition area of the "New Product Showcase" at ISM!

The New Product Showcase has established itself as a successful and popular platform for the top innovations at ISM. In connection with the ISM Packaging Award powered by ProSweets Cologne, packaging exhibitors from ProSweets Cologne can once again participate in 2019! Further information will follow shortly or contact us.

Impress your audience

Are you interested? Please find further details and the application forms here:

More information about Special Event Packaging "Function meets Design"

Information flyer Special Event Packaging "Function meets Design" (.pdf)

Click here for the registration form Special show Ingredients - Reformulation for Sweets and Snacks

Application form Special event Packaging "Function meets Design"


Further information
Staged together with ProSweets Cologne

The world’s largest trade fair for sweets and snacks
02. - 05.02.2020
Visit the ISM Website

Sandra Stroscherer


Sandra Stroscherer
Sales Manager
Tel. +49 221 821-2814
Fax +49 221 821-99 3997
Write an e-mail