The market for functional snacks is growing rapidly and presents opportunities to brands that manage to stand out on the crowded shelves. Global snack launches with an active health claim have experienced growth of +19% in the past year (2019 vs. 2018). Classic ingredient fortification with, for instance, protein and fiber continues to be seen and while these areas remain critical for consumers, opportunities are also seen to address overall wellbeing through nootropics, adaptogens and botanicals.
Event Zone INGREDIENTS – product impulses up close
Constantly increasing demands on innovative, cost-effective and sustainably produced products: Consumer demands also pose a challenge for manufacturers of confectionery and snacks. Individual product solutions and concepts are therefore becoming increasingly important in connection with raw materials and ingredients.
The programme of the new Event Zone INGREDIENTS follows exactly this approach.
- focus on inspiration and innovation
- own event programme with participation possibilities for exhibitors
- contact point for knowledge exchange and know-how
Trend Show INGREDIENTS - Presentation for your ingredient product!
The Trend Show INGREDIENTS is embedded in the new Event Zone INGREDIENTS in hall 10.1. On this area our renowned partner Innova Market Insights informs about the current ingredient trends especially in the confectionery and snack industry.
The second component is a product exhibition (showcase) corresponding to these current trends. Here you can participate as an exhibitor!
Do you have a suitable ingredient product that fits into the category of one of the following trends? Then take the chance of an effective presentation and secondary placement!
Sweets & snacks developers are rising to the challenge of addressing complex consumer demands, such as sugar reduction, label-friendly, plant-based and other “free-from” formulation needs, while ensuring shelf life, texture and flavor integrity. With 2 in 3 global consumers saying they “specifically want to avoid products with ingredients that are difficult to understand”, a reformulation dilemma exists between using natural/recognizable ingredients and using ever-evolving technology to facilitate tailor-made ingredient blends.
Today’s adventurous consumers are highly receptive to hybrid snacks & sweets that are blending ingredients, combining food types and mixing flavor profiles. In 2020 and the years beyond, flavors will significantly evolve with respect to functional attributes as well as taste profiles. As part of this, there is growing interest in flavors that create a richer texture experience, such as honeycomb and toffee, while the industry continues to experiment with nuts in a wide variety of applications, including crunchy flavors and smooth bases.
Innova Market Insights has been on top of the clean label trend, tracking the evolution of different aspects of this consumer-driven movement. The shift we are seeing in sweets & snacks is from clean label with a focus on mainly health driven factors (e.g. natural, no additives, organic…) to clean label also encompassing ethical and environmental factors over time. Storytelling has become one of the key strategies in answering the growing consumer demand for improved transparency and traceability.
Advantages of your participation in the Trend Show INGREDIENTS
- High-quality special exhibition in hall 10.1
- exclusively for ProSweets Cologne exhibitors from the raw materials/ingredients segment
- Exhibition of your product in its own pedestal showcase
- including detailed product description
- Reference to your exhibition stand
- more attention / more contact possibilities
Participation is free of charge for exhibitors of ProSweets 2021.
Registration deadline: 01.12.2020
Experts Hub INGREDIENTS
The Experts Hub INGREDIENTS is the contact point for knowledge exchange and information events on the subject of ingredients, embedded in the new Event Zone INGREDIENTS in Hall 10.1.
Here, current market trends, best practice approaches and future-oriented topics are discussed that are of concern to the confectionery and snack industry.
Lectures - pitches - knowledge exchange - become part of the programme!
The participation is free of charge.
Registration deadline: 01.12.2020