Special Event PACKAGING - "Function meets Design"
Partner and Topics
Pacoon GmbH, Munich: Sustainable packaging and approaches for the future
Germany's leading design agency for sustainable packaging concepts presented theses and concepts for the future in a "Brain Lab Sustainable Packaging" based on the classic packaging functions.
Thus, under the consideration of the guiding principle of sustainability, basic concepts and status quo were presented in different industries, which should make it easier for packaging developers, buyers, marketing experts and, last but not least, consumers to identify central aspects of sustainable packaging and thus promote its effect at the POS.
Pacoon succeeds in developing the right strategy for more recyclable packaging in addition to trends and the top issue of sustainability in packaging. The agency supports all players in their individual sustainability strategies.
DeTeMa GmbH - Design/Technology/Marketing , Aachen: "Talking Packaging"
The digitisation of packaging with interactive technologies based on digital codes such as Digimarc has the potential to turn packaging into multi-talents.
This is where the digitalisation of packaging comes in. The packaging becomes interactive and provides the customer with further information about the products that are in demand by more and more consumers.
The special thing about the Digimarc code: It is invisible to the human eye and is attached to the entire packing – a sort of watermark that not only allows the Global Trade Item Number to be encrypted or accelerates the checkout process. It also enables a link to the social media. The real and digital world simply merge at the point of sale by pointing the camera of a smartphone on any point of the packing. The recipe, nutrients or allergy warnings can be called up together with offers, prize draws or coupons.