The market for functional snacks is growing rapidly and presents opportunities to brands that manage to stand out on the crowded shelves. Global snack launches with an active health claim have experienced growth of +19% in the past year (2019 vs. 2018). Classic ingredient fortification with, for instance, protein and fiber continues to be seen and while these areas remain critical for consumers, opportunities are also seen to address overall wellbeing through nootropics, adaptogens and botanicals.
Event Zone INGREDIENTS
Constantly growing demands on products also affect the confectionery and snack industry. The products should be future-oriented, cost-effective and sustainable.
Innovative solutions and entire solution concepts in the field of raw materials and ingredients are becoming increasingly important in this context. Learn more about this in the programme of the new Event Zone INGREDIENTS!
- Focus on inspiraton and innovation
- Trend Show INGREDIENTS presented by Innova Market Insights
- Personalised foods and nutrition – DLG study*
- Contact point for networking around the topic of ingredients
Ingredient Trends by Innova Market Insights
Sweets & snacks developers are rising to the challenge of addressing complex consumer demands, such as sugar reduction, label-friendly, plant-based and other “free-from” formulation needs, while ensuring shelf life, texture and flavor integrity. With 2 in 3 global consumers saying they “specifically want to avoid products with ingredients that are difficult to understand”, a reformulation dilemma exists between using natural/recognizable ingredients and using ever-evolving technology to facilitate tailor-made ingredient blends.
Today’s adventurous consumers are highly receptive to hybrid snacks & sweets that are blending ingredients, combining food types and mixing flavor profiles. In 2020 and the years beyond, flavors will significantly evolve with respect to functional attributes as well as taste profiles. As part of this, there is growing interest in flavors that create a richer texture experience, such as honeycomb and toffee, while the industry continues to experiment with nuts in a wide variety of applications, including crunchy flavors and smooth bases.
Innova Market Insights has been on top of the clean label trend, tracking the evolution of different aspects of this consumer-driven movement. The shift we are seeing in sweets & snacks is from clean label with a focus on mainly health driven factors (e.g. natural, no additives, organic…) to clean label also encompassing ethical and environmental factors over time. Storytelling has become one of the key strategies in answering the growing consumer demand for improved transparency and traceability.
*Personalised foods and nutrition – DLG study
What form will personalised nutrition take in the future? What role will raw materials and ingredients play in it? The current DLG study on the trend theme of personalising foods provides answers to key questions. This highlights the market potential of personalised nutrition concepts. Focus is placed on the role of the genome and microbiome as well as apps and individual health needs as central drivers of food innovations.
In addition, the personal taste, ingredients, form, packaging design, quantity or preparation preferences of consumers also play a central role in adapting foods to customer requirements.
Extensive consumer, company and expert surveys have been conducted by DLG to analyse the relevance and the availability of personalised foods. The results of the DLG study will be presented at the trade fair and are available online.