Reusable packaging can reduce the packaging waste in most countries, where no collection, sorting and recycling of packaging is possible or no infrastructure exists. Many reusable containers have appeared on the markets in the last years, most of them in closed loops. To achieve international usage and big impact on the packaging market, an harmonized international reuse system has to be built up. Pacoon is presenting the function and challenges of such an standardized system with examples. Experience the virtual journey through the system and discover the opportunities for your business.