Once again there was an exciting supporting programme at ProSweets Cologne:
Hello, we are the LOHAS...In the USA, LOHAS make up around 30 per cent of the population, in Germany their share is estimated at around 15 per cent - and this number is set to continue rising in the future. They cultivate a "Lifestyle of Health and Sustainability".
In the special area, we introduced these five empirical types to the confectionery industry and provided you with information on how the packaging industry can contribute in this regard.
Susanne Ruland
Messeplatz 1
50679 Cologne
Tel. 0221/821-2119
Fax 0221/821-2597
s.ruland@koelnmesse.de