Supporting programme

Product packaging plays a major role, especially at the POS. What do the consumers notice about it right away? What kinds of things are they looking for? What do they look at first?
One pioneering method of finding answers to these important questions is called "Eye Tracking". This analytic method records and evaluates the eye movements of consumers directly at the product shelves.
 

In cooperation with "Berndt&Partner Packaging Creality" and "eye square", ProSweets Cologne will offer you for the first time ever the possibility of having your own packaging tested. All you have to do is to send in your packaging sample(s) before the trade fair begins. Your package(s) and those of other companies will then be arranged on a sales shelf and observers' reactions will be analyzed using the Eye Tracking technology. You may be in for some surprises! And we encourage you to go one step further: work out improvements to your packaging in cooperation with specialists in the area of packaging development and design — immediately and free of charge!

Would you like to have your packaging tested by means of Eye Tracking? 
 

• Just send your packaging sample(s) to:
  Berndt&Partner Packaging Creality
  Mr. Dirk Rose
  Englerallee 40
  14195 Berlin
   
• Send one or more photos per email to: eyetracking@prosweets-cologne.de
  
  The deadline is 14th January 2009.
   
• Or deliver your packaging at ProSweets Cologne 2009 at the Design Factory.

Further information about the Design Factory you can find here.

The Design Factory is organised by Koelnmesse, Berndt&Partner Packaging Creality and eye square.