Packaging plays a special role for sweets and snacks. The freshness and quality of the in some cases sensitive products must be integrated into the packaging concept, and an attractive design should promote sales.
Together with the Fraunhofer Institute and designers of the KISD (Cologne International School of Design), as well as with PrintCity Alliance, Koelnmesse is organising the PACKAGING "Function Meets Design" special event in hall 10.1, stand H50 / J59..
The experts from the Fraunhofer Institute (EMFT) are researching new solutions for quickly and clearly determining the condition of the product and being able to show this on the packaging as a change in colour.
The use of new digital possibilities also supplements packaging with new functions and complements the beneficial elements of special relevance for sweets and snacks, such as reclosability and new ideas for product presentation.
Find out more at the special event, allow yourself to be inspired by the design studies and enter into discussion with experts!