Packaging plays a special role for sweets and snacks. The freshness and quality of the in some cases sensitive products must be integrated into the packaging concept, and an attractive design should promote sales. Together with renowned partners Koelnmesse is organising the PACKAGING "Function meets Design" special show in hall 10.1, stand H50.
Special Event Packaging
The topics of the partners
Fraunhofer Institute: Security in the supply chain
The Fraunhofer Institutes EMFT, AISEC and ESK work together with partners from science and industry within the framework of the high performance center “Secure Connected Systems” to develop solutions for monitoring processes in the production, transport and storage of food. One key topic is the development of concepts for integration of smart, energy-efficient sensors in food packaging to measure environmental influences and the freshness of food. Reliable data analysis and secure, targeted data transfer will then enable information evaluation for various participants in the value chain right up to the end customer. At the fair, an interactive exhibit will be shown to demonstrate the implementation of a holistic and seamless supply chain tracking system.
LSD GmbH, Düsseldorf: Augmented Reality - The New Dimension for Your Packaging
As innovation partner of ProSweet Cologne 2019, LSD presents how Augmented Reality can be used today to create brands and create completely new, enhanced product experiences for consumers. In addition, the Düsseldorf-based media service provider - recently honoured by the initiative "Germany - Land of Ideas" as a lighthouse company of NRW - invites trade fair visitors to experience the breathtaking, unlimited possibilities of VR in their virtual supermarket - for example in the field of market research. LSD proves that the ever-increasing digitalisation does not mean that the analogue, the "craft", loses its importance with an exciting look at the potential of classic dummy production.
PACOON GmbH, Hamburg: Sustainability course for packaging and design
Pacoon, the leading packaging design agency in the DACH region for design and sustainable solutions, presents a course with aspects relating to sustainable packaging. From strategy, packaging concept, material and recycling aspects to communication, the agency provides in-depth insight and ideas for individually optimised solutions for companies in the confectionery industry. Experience lectures, facts and backgrounds, prototypes for new packaging approaches and examples for the right communication with your customers. The compact but wide-ranging course is suitable for marketers and packaging developers and bundles the know-how from 10 years of commitment to more sustainable packaging.
Find out more at the special event, allow yourself to be inspired by the design studies and enter into discussion with experts!