They have to wave the brand flags high and incite people‘s interest. They must protect the quality and freshness of the products, they have to rattle and crackle enticingly and furthermore convey all important information in an easily comprehendible manner. Delivering innovative added value has also long since been a must. Today, packing really does have to be a jack-of-all trades. Especially in the sweets and snacks market.
We are creating a special point of attraction for the theme of packing at ProSweets Cologne 2018 in the form of the Special Event Packaging - “Function meets Design”. Partners from the fields of research, industry and design will merge innovative materials with creative design ideas to create new inspriration for trade visitors from the sweets and snacks industry. This provides you as a packing specialists an attractive offer for participating at the trade fair.